Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi
Keywords:
Nurses, nursing profession, self perception, public imageAbstract
Objective:
The purpose of the study was to explore and describe the diploma- prepared nurses' self-perception about their public image in a metropolitan city of Karachi, Pakistan.
Study Design:
This study was conducted through cross-sectional quantitative design.
Materials & Methods:
A convenience sample of 281 diploma- prepared nurses' from four public and private hospitals was selected. Data were collected using the standardized Porter Nursing Image Scale, and a self-developed demographic tool.
Result:
The perception of their public image was ranked positive by the participants but differed in degree by the three components of the tool.
Conclusion:Nurses
Efforts to understand and enhance the image of the nursing profession are associated with improved job satisfaction, better quality patient care, and improved retention leading to cost-effective organizational nursing management.
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