Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi

Authors

  • Sarfaraz Masih Institute of Nursing, Dow University of Health Sciences Karachi, Pakistan
  • Laila Gulzar Ravenswood Family Health Center, East palo Alto, CA, Visiting Professor, Aga Khan University School of Nursing, Karachi, Pakistan.

Keywords:

Nurses, nursing profession, self perception, public image

Abstract

Objective:

The purpose of the study was to explore and describe the diploma- prepared nurses' self-perception about their public image in a metropolitan city of Karachi, Pakistan.

Study Design:

This study was conducted through cross-sectional quantitative design.

Materials & Methods:

A convenience sample of 281 diploma- prepared nurses' from four public and private hospitals was selected. Data were collected using the standardized Porter Nursing Image Scale, and a self-developed demographic tool.

Result:

The perception of their public image was ranked positive by the participants but differed in degree by the three components of the tool.

Conclusion:Nurses

Efforts to understand and enhance the image of the nursing profession are associated with improved job satisfaction, better quality patient care, and improved retention leading to cost-effective organizational nursing management.

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References

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Published

2016-08-18

How to Cite

Masih, S. ., & Laila Gulzar. (2016). Nurses’ Self Perception about their Public Image in a Metropolitan City, Karachi. Journal of the Dow University of Health Sciences (JDUHS), 10(2), 70–74. Retrieved from https://mail.jduhs.com/index.php/jduhs/article/view/1402

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Original Articles